What Exactly Is Digital Marketing?

Digital marketing is a deceptively simple sounding phrase, but it covers every aspect of your online marketing strategy. In order to create a successful master plan , you must be aware of all the aspects. Let’s take a look at the components that comprise an efficient digital marketing machine.

1. Marketing via video

Video marketing is a term used to describe any video that you make to promote your business. This includes advertisements, content to your YouTube channel videos that you upload to Facebook video demonstrations of your products, as well as live streams.

According to the HubSpot’s State of Inbound 2017 report 45 percent of users watch at least an hour’s worth or more of Facebook or YouTube videos each week. Cisco predicts that in 2023, video will make up 82% of the total consumer traffic, making it an increasingly important ingredient to a fully-fledged digital marketing strategy.

The addition of video to your marketing strategy is now simpler. Video creation tools that are easy to use and simple video editors as well as the increase in wireless and mobile speed internet have helped make videos less expensive to create and easier to access for consumers.

When adding video in your strategy for digital advertising:

Select the appropriate type for your needs There are a variety of kinds of video. Select a video format that is effective with your business and is something you love doing and can keep doing consistently.
Be sure to make it compatible with the platform: When we see videos on YouTube or Facebook, we look for various factors. To give your video the best chance, follow the best practices of each platform.
Support a specific goal The content you create should be geared towards the specific, tangible marketing goal. Creating (and following) the guidelines of a content calendar will keep you on course.

2. Pay per click and display ads

Pay per click and display ads enable marketers to promote their product in a targeted way to consumers. What’s the distinction between them?

PPC ads are ads that are paid for and appear on the top of the results on search engines when you search for a particular keyword. These PPC ads were displayed when we searched for “shoes.”

Display ads are the ads that you see on different websites. They usually contain images. Display ads are often based on a site’s theme or on a keyword string. The ad that appears on this display for Squarespace was featured on the back of the Mashable article about Facebook Messenger for kids.

Both types of ad can be extremely beneficial in getting your product and service placed in front of the correct individual.

Effective PPC and display ads are:

Highly specific: When creating your ads, be super specific (and specific) regarding the parameters. This narrows down how many customers will see your ad but it also increases the odds that it will show up in front of the correct people and will lead to higher conversion rates!

It is a part of a greater digital marketing strategy. Ads can be more effective when they are utilized together with a solid method of marketing through content. Moreover, if you implement an effective SMS marketing campaign your results will be even better.
Carefully written There are a few basic rules to be followed in order to create effective ads for PPC.
Meticulously tracked: Track the effectiveness of each advertising campaign you launch and make use of this results to improve the conversion rate of your ads.

3. Content marketing

Consumers today have more choices about the companies they choose to do business with than ever. Making useful content that addresses real questions and helps buyers make informed choices can propel you to the front of the pack. The content you create can range from informational posts, blog posts, microlearning videos, as well as free videos.

For visitors to locate your site it is essential to optimize it for search engines. A search engine like Google will provide users with the most relevant results that are possible by scanning every web page to determine what the page is about.

Imagine your ideal customer is seeking a method to reach Oz and you’re selling red slippers. Writing a blog post which includes the words “travel towards Oz,” “time travelling red slippers to take visitors into Oz,” and “quick route to Oz” will tell the search engine exactly what your post is about, and next time an adventurer isn’t looking to rely on storms that can be unpredictable Your article will show as a result in searches.

To create content that delights both readers and search engines, keep it:

Specific Create content that assists your reader solve real problems. The more niche you obtain the better.
Informational and useful: Don’t just make the same old material or duplicate your competitors. Create unique content based on the actual questions your customers ask. Aren’t sure of what they are? Ask.
Highly readable: Our eyes didn’t evolve for screens, therefore write content that is simple to comprehend. Keep sentences and paragraphs short by using subheads. Subheads break up the walls of text, incorporate images, and ensure that you leave plenty of white space.

Social marketing via media is available in two varieties Organic and paid.

Organic marketing takes place when you make a page on the social media platform and consistently publish great content that users like and share. Paid marketing refers to purchasing ads and using them for a more targeted group of people. Every social media platform has an ad manager that is their own.

To be efficient in your business, you must be strategically. Although it’s tempting into the fray and attempt to learn about multiple channels at simultaneously, it can create a strain on your resources. Instead, focus on establishing your presence on only one platform at a given time and begin with the platform that you think your audience would prefer to use.

To master the platform you’ve chosen:

Develop a plan of action Do not just publish randomly. Decide from the get-go what you’re hoping to gain out of using that channel, set goals that are measurable and track them.
Create a calendar of social media posts for your posts: plan your content in advance to meet specific goals in marketing or promotions.
Regularly and consistently: It’s easy to become caught up in the day-to-day routine and fail to make time to write. However, if you’re looking to expand organically (always is a good thing, even if you use ads in conjunction with it), you need to be visible. Utilizing a social media platform to schedule your posts ahead is an excellent way to set your business up for success.
Engage: Don’t simply share your thoughts and then disappear your followers. Engage them in the comments and answer their questions- social media is a conversation that can be had in two ways.

5. Email marketing

Email marketing encompasses all of the various emails you send your customers, like newsletters, nurturing sequences, sales sequences, promotional emails as well as blog post updates.

The goal of email marketing is to build trust in your email list by constantly providing value by giving information and exclusive deals. If your customers trust you will be more likely to your products and to listen whenever you’re promoting something.

Effective emails:

You have a reason You must respect your customer’s time and provide them with something useful in return -whether it’s a special offer or a fascinating idea.
Create a powerful CTA: Always end an email with an explicit call to action and let the reader know what you would like them to do next.

6. Marketing through affiliates

Affiliate marketing is the process whereby a group of individuals who are fans of and use products (affiliates) market it to their audience as a way to earn a percentage of the sale.

If it is done properly When done right, this kind of relationship could be extremely profitable for both the company and the affiliate. Patt Flynn from Smart Passive Income built his career through affiliate marketing and offers a lot of in-depth guidance on starting out as an affiliate.

What exactly does this relationship be like? Let’s see how SiteGround, a web hosting platform handles it.

SiteGround developed a whole resource that provides a breakdown of the commission structure and gives potential affiliates exactly what to expect. The team put considerable effort in constructing the site and designed marketing materials affiliates can use in their marketing. Potential affiliates are able to submit an application to be a part of the Program and offer SiteGround hosting to their customers.

Great affiliate-business relationships are determined by two things:

The shared market: People working with the same target audience, but sell non-competing products are an ideal choice for affiliate marketing as you are speaking the same tongue.
A common vision: As customers are becoming more discerning, who sells your product is crucial. Someone who blogs on the keto diet isn’t going to be the ideal partner for sugar cookies. The gap between their own opinions and the brand could undermine trust with their audience.
Trust in the product We’re sick of the bogus marketing strategies. The most knowledgeable affiliates understand what your product is and will appreciate it. Ideally, they’ll use it in their own day-to-day.

Diving into the world of digital marketing

We explored the many types that digital marketing can offer. If you’re transitioning away from mostly offline activities, select one type of digital marketing. Then, you’ll need to create the plan, and develop an audience. If everything is running in a smooth manner then add another and so on. Beware of trying to do more than you can handle at the same time unless you have the team power and resources to help your efforts. Best of luck!