Video marketing is an excellent way to interact with customers and to provide benefits to your audience. But, it is important to consider the advantages and disadvantages of video marketing prior to you start. It is no doubt that videos can be an enormous amount of work. They require a lot of time to produce and film and edit can be a bit tedious. However, the rewards are worth the effort.
If you’re thinking about including video marketing in your small-business plan You’ll need to learn about the benefits of video production Essex, and how it can aid in your growth.
The Reasons Small Businesses Should Look into video marketing
As a business owner with a small budget it is obvious you have to maximize the limited budget for marketing. However, determining the channels that will prove to be most effective can be an exhausting task. Although the expression “content is the king” is still true, the kind of content that’s the most effective in reaching users is shifting.
Recent studies have found the average 33.7 percent of the population spend between four and ten hours per week online watching online videos and an additional 27.2 percent of people stating they are spending longer than 10 hours per every week watching video online. The numbers have risen quite a bit, primarily because of the pandemic. 68% of people claim that the disease has affected the quantity of video content they consume on the internet and 96% of them say that their overall time has actually increased.
What do these mean for small-scale businesses? In the event of 93% marketers declaring the use of video has become an essential element of their marketing strategy with eight-seven percent of them saying that it has an increase in ROI, it’s the ideal method to reach a wide public quickly. It’s an essential part of any marketing plan.
5 benefits of video production For Your Small Business
The production of videos for small businesses can be a fantastic option to gain clients, generate more leads and develop strong relationships with customers. There are five advantages from video-based productions that can’t ignore:
1. Greater Brand Awareness
Videos are the most effective way to make your brand known. Research has shown that around 90% of users discover new brands or products when surfing YouTube with 70 percent saying that they’ve purchased from a brand because of the videos they’ve seen. However, even with the potential for so much, just 9 percent of small-scale companies across the United States use video platforms such as YouTube as part of their marketing strategies.
As consumers spend more time on YouTube small-scale businesses could benefit tremendously from including video production into their marketing strategy to boost brand recognition.
2. Enhance Engagement on Social Media Engagement
With around 3.6 billion people on social media, it’s only natural for small businesses to use these platforms to benefit. But, just setting up an account on Facebook and Instagram account is not enough. It is essential to create a community. This includes increasing engagement on social media whenever possible.
Studies have shown that videos on social media are a great source for companies. In one study 62% of respondents said they became more interested in the brand or product after watching a video on it in the form of a Facebook Story, while another study revealed that social media videos could generate as high as 1200 percent more shares than texts and images.
3. Enhances the understanding of your products/services
When it’s time to inform your customers about your company and the services you can offer them studies show that people prefer engaging through video content instead of traditional text-based posts. Ninety percent of marketers believe that video content has increased awareness of their services or products for viewers.
It’s difficult to explain an item or service in words by itself. Videos are a great method to inform customers about the products you’re offering, why it’s important and how it performs.
4. Builds Trust
There are many benefits to the production of videos for small firms among the biggest is that it can help create trust between you and your clients. With the majority of consumers being skeptical of businesses in general video content can help in creating trust with your clients. Not only does the powerful effectiveness of video content to build credibility and trust, but it can also to boost your company’s credibility to the satisfaction of your clients.
Video can be utilized in a variety of ways to build trust. It can be used to share informational videos on your company and products, and testimonials from customers. Research has shown 90% of consumers aged 18-34 claim that they are as trusting of reviews from customers the way a recommendation from a family member You shouldn’t not take advantage of this chance to reach out to your target audience.
5. Consumers prefer video content
People are spending more time watching videos on the internet, indicating that video content is a popular type of content. In actual fact, when offered an option between various types of content, like ebooks, articles, or infographics to learn of new services or products 68% indicated that they prefer to view videos rather than read articles.
The video content can be more enjoyable and much more digestible than text. Research has shown that those who view video content retain 95 percent of what they watched and only 10% who read text. Small-scale entrepreneurs can communicate their message easier when they utilize video content. They are also able to reach a wider audience than using text-only.
Get started reaping the benefits of Video Production Today!
The advantages that video-based production can bring to small companies are numerous and can be extremely beneficial when executed correctly. If you’re looking to learn the ways video-related content could help build trust with your customers, enhance customers’ understanding of your company’s brand and products and create sales and leads for your business, it’s time to invest into video creation.
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