Hiring for a marketing or communication position seems easy on paper. After all, these are often charismatic, creative people who can make a great first impression in interviews. But as any hiring manager or recruiter knows — a good pitch doesn’t always equal good performance. So how do you know who truly fits the role?
At TestGroup, we believe the answer starts with insight — real, data-driven insight into how someone works, thinks, and communicates. That’s exactly what our online assessment for marketing and communication roles provides.
Why traditional interviews fall short
Marketing and communication roles require a unique combination of competencies: creativity, analytical thinking, customer focus, strategic insight, and the ability to clearly present ideas. These skills are hard to judge in a one-hour interview, especially when a candidate is naturally good at “talking the talk.”
An online assessment brings structure and objectivity to your hiring process. It’s not just about what a candidate says they can do — it’s about what they’re truly capable of.
What the assessment measures
The online assessment for marketing and communication is designed specifically for these roles. It provides insight into:
- 34 Big Five competencies (based on the scientifically backed Big Five personality model)
- The 4-color personality model, including insights such as the blue personality type — ideal for structured, detail-oriented communicators
- 8 key competencies specific to success in marketing and communication
- Optional cognitive ability testing (delivered in a separate report)
You can also customise the report by adding other competencies that are important to your organisation or specific role.
Personality matters — especially in marketing
Marketing and communication are people-focused roles. That’s why understanding personality is crucial. Our assessment includes a link to the widely used 16 personality test, offering even more depth when you’re evaluating candidates.
And if you’re hiring for a role that requires structure, precision, and a strong sense of responsibility, the blue personality type might be exactly what you’re looking for. These individuals tend to be conscientious, calm under pressure, and highly reliable — ideal traits for roles that involve planning, brand management, or internal communications.
Easy to use and flexible for any organisation
The assessment is completely online, so candidates can complete it at home or in the office. It’s available both as a subscription (for frequent use) or pay-per-use — whatever works best for your team.
You’ll receive a clear, professional report that’s easy to interpret and ready to share with hiring managers or clients.
Try it yourself
Curious how it works? You can view a sample report on our website and see exactly what kind of insights you’ll gain.
👉 View the assessment and sample report With the right tools, you don’t just hire a good communicator — you hire the right communicator.
