If your business is currently serving (or intends to provide) customers who speak multiple languages, leveraging some form of translation in your business is essential to boost growth and sustainability. The alternative? employing native speakers in order to build what’s essentially identical versions for your existing departments (marketing, customer service, sales etc.) for each language. It’s not hard to comprehend why this strategy isn’t logical nor scalable.
Technology-driven, high-quality language translation services enable your organization to maximize the reach, impact and revenue-generating potential of its communications in a variety of languages and regions. Find out four compelling reasons you should not wait to get started with first-rate language translation.
The world is growing faster than ever before.
In the last decade it has seen an increase in the quantity of organizations making use of technology to boost the pace of global development. Artificial Intelligence has been a major driver of the “Fourth Industrial Revolution” as some are calling it. It is a phenomenon that the World Economic Forum says “has the potential of raising the level of income in the world and enhance the standard of living for populations around the world.” Technologies such as AI can do this through enabling unprecedented improvements in human efficiency, productivity and the ability to access information at an exponential rate.
The same is true for machine translation. technology has turned language an operational problem into a leverage for growth. Modern language translation services designed for businesses based upon this technology provide centralized ways of operating the language more effectively and at scale. If you’re looking to expand your company, AI can help your business reap the benefits of globalization, such as a larger client base and a more extensive talent pool.
More accurate website content
After you’ve made the choice to tap into new markets and expand the number of languages that your business serves then you must think about translating your content with translating agencies in a way that it is consistent with the branding message, but feels like that it was created specifically for a given area.
A nondigital example of this is Coca Cola’s famed “share coke” campaign, in which the beverage giant engraved first names on bottles that were made for different regions around the world. In China which is a country where it’s thought to be impolite to refer to people by their first name. Coca Cola showcased cultural consideration through affectionate nicknames like “close family member” or “classmate.”
The method of adapting content to certain languages, groups of people, and cultural preferences is known as localization. As of the 2021 Unbabel LangOps Survey, we discovered that translation of website content is the top goal for 42% of localization teams.
Because this type of material is static and might only undergo changes or additions only a couple of times per year The translations aren’t typically time-sensitive. Because websites are translated one time and then are viewed by thousands , or even millions of people throughout a number of years, they have to be of the best quality possible and consistent with your company’s distinctive style and tone.
The process typically involves an increased level of human involvement than other types of tech-enabled language translation. For example, when you’re looking at a frequently asked queries (FAQ) page translated by Unbabel The content is first translated by AI followed by a team of human editors, and finally , a senior editor conducts a extensive review to ensure its accuracy and authenticity.
Customer service has been improved
Another area in which language translation services could provide an advantage is in customer service. Much like website content quality is of most crucial importance in this case as well. In the 2021 Global Multilingual CX Report of more than 2,700 global customers A staggering 92% of the respondents claimed that poor customer service, even in their own language could affect their trust and loyalty toward the company.
Alongside accuracy and cultural nuance, customers appreciate speed in customer service communications. The survey on customer experience also revealed that nearly half of respondents consider prompt response times the most important factor in customer support (47 percent), followed by fast resolution times (46%).
Professional translation solutions and services cover across the spectrum from machines-only (such such as Google Translate) to human-only (such as a translation agency). Machine-only options are fast however, they’re not always reliable and human-only solutions are highly precise but can be expensive in time and laborious to scale. Can you get the top of both worlds?
With an AI-powered, human-refined translation tool, you can. Unbabel enables you to speedily start serving new languages and improve agent productivity without having to hire additional staff or incur significant cost. Our AI solution for customer service can also help teams handle unexpected surges in demand from customers while maintaining or increasing the most important metrics.
Unified customer experience
If you want to increase trust among customers around the world providing a consistently great customer experience (CX) by providing translation services is key. Indeed, research by PwC discovered that one out of three people will walk away from the brand they like after just one bad experience.
Human-in-the loop AI such as Unbabel can help organizations cost-effectively give customers a consistent, personalized CX no matter what language they are speaking. We have, for instance, helped Panasonic’s European customer support team overcome linguistic obstacles and contextual differences while also reducing the cost of providing assistance to customers in 5 languages by up to 60%. The combination between human and AI translation can help all your employees have the same language: the language of the customer.
For more information on our professional translation services, please visit https://renaissance-translations.com/translation-services/
